The GSAPP Incubator is a launch pad for new ideas and projects about architecture, arts, technology, and the city. Drawing on GSAPP guest lecturers, discourse, and studio culture, the Incubator hosts and encourages a wide range of experiments initiated by recent GSAPP graduates. The Incubator is directed by Assistant Professor David Benjamin and located at 231 Bowery as part of NEW INC, the world’s first museum-led incubator created by the New Museum.