The project is to develop a landmark building in East Village that has remained empty for 25 years due to conflicts with the local community. Through rezoning, a new nine-story building will be added on top of the existing five-story building. The goal is to revitalize the East Village while considering the needs and values of current residents and balancing those with the developer’s interests.

From an architectural standpoint, the design of the building will reflect the local community’s values, particularly the importance of water as a source of life. From a real estate perspective, the project aims to create new demand and expand it to cater to business feasibility while also bringing in tenants that can help revitalize the area. The commercial facilities within the building will provide job opportunities and social activities for residents, creating positive synergy.

To achieve this, the commercial area located on the basement to the third floor will be operated by a brand specializing in children’s entertainment and care. It will provide commercial spaces such as a kid’s playground, a kid’s cafe, and a kid’s gym while also running a daycare center for the neighborhood’s working parents and volunteers. The fourth and fifth floors will house a high-end Post Natural Care Center called THE BIRTH, creating new value and job opportunities while being commercially viable.

On the seventh to fourteenth floors, a new concept called RESICE will be developed to meet the changing needs of New York City in 2023. It will offer a space that caters to both living and working, appealing to residents seeking new lifestyles, startups in need of flexibility, and single parents raising children. Overall, the project aims to bring positive change to East Village and create a thriving community.