A

AIA CES Credits
AV Office
Abstract Publication
Academic Affairs
Academic Calendar, Columbia University
Academic Calendar, GSAPP
Admissions Office
Advanced Standing Waiver Form
Alumni Board
Alumni Office
Anti-Racism Curriculum Development Award
Architecture Studio Lottery
Assistantships
Avery Library
Avery Review
Avery Shorts

S

STEM Designation
Satisfactory Academic Progress
Scholarships
Skill Trails
Student Affairs
Student Awards
Student Conduct
Student Council (All Programs)
Student Financial Services
Student Health Services at Columbia
Student Organization Handbook
Student Organizations
Student Services Center
Student Services Online (SSOL)
Student Work Online
Studio Culture Policy
Studio Procedures
Summer Workshops
Support GSAPP
Close
This website uses cookies as well as similar tools and technologies to understand visitors' experiences. By continuing to use this website, you consent to Columbia University's usage of cookies and similar technologies, in accordance with the Columbia University Website Cookie Notice Group 6
Arch wasiuta antailu sp24 plan first

Automating Commodity Culture

Automating Commodity Culture embodies the fantasy of commodity culture and the mechanism of capitalism. The architecture displays this duality permanently to allow viewing, observing, and critiquing the functioning of consumerism.

Located across from the American Museum of Natural History, the architecture serves as an extension of the Macy’s Thanksgiving Day Parade, a festival containing iconic representations of capitalist corporations. The program includes a glass pavilion that retrieves the inflatables; a display basement for deflating, storing, and inflating the balloons during parade off-seasons; and a crystal palace as a home for commodity culture creatures. This project explores how commodity spectacle can be mechanized. Components such as automation, exhibition, transparency, monetization, and preservation are discussed through the new architecture.