The research reveals that contemporary architecture is increasingly influenced by the rapid consumption of clout images, resulting in superficial and quickly built structures like billboards, shopping malls, museums, theme parks, and pop-up stores. These buildings prioritize visual impact over enduring design, causing significant environmental issues. This phenomenon mirrors historical temporary event architectures, such as scenography and world exhibitions, which fostered experimentation. Notably, Archigram’s 1964 Instant City reimagined urban spaces as media-driven events, a concept now utilized by platforms to capture attention. The project designs pop-up versions of iconic architectural sites, highlighting how architecture has been reduced to a backdrop for clout images. This shift to “Dopamine City” underscores the rapid, superficial consumption of architectural imagery, neglecting environmental, social, and political considerations.
