When we recall the first moment of memory, what will it be? Perhaps, the touch of the blankets wrapping around our body. Through the piece of fabric, we feel the warmth of love and affection. Amsterdam, as a post-industrial city along the Erie Canal, was once known as the “Rug City.” The textile industry brought prosperity to the city, but has now become industrial ruins and memories that linger. The collective memory is what we call nostalgia. Such feelings give the city its “soul” and build the material world. The lack of economic activity led to the long-term degradation of the city, with an aging population and loss of access to life facilities and resources. Through the study of the ongoing regeneration plan led by the city, I want to introduce the centralized gravity to vitalize the city centre. The site is located next to the river link park, adjacent to the abandoned city centre where there is now the motorway and facing the canal with the railway going through. The project starts from using industrial scale to build the foundation of the pivot urban model, where the disposed fabrics are recycled and up-cycled. There are three lines treating the woven textiles, non woven textiles and production from recycled yarns to fabrics. In the process, it gathers the collective memory and rebuilds into new life. The architecture is curated with a rationalized grid responding to the streamline workflow. And adding the inspirations of fabric making techniques and cut patterns to form the spaces. The people can move through cable cars along with the production logistics lines. The building provides work opportunities from manual work, intellectual design, business to social services. Where work places, living apartments, exhibition spaces, library, communal kitchen, leisure spaces, kindergarten and senior care are designed to form a close knit community. The facade and partitions are designed as climbable surfaces where people are encouraged to weave the environment out of their personal expression. The goal is to use this project as a pivoting enclave that has great commuter access through roads and rail, forming an illusory heterotopia that gradually becomes grounded to become the new spirit of the city center, recreating the collective memory to form the “soul of the city.”