It begins with a radical social science experiment, recognizing social media’s power and how deeply intertwined it is with activism. By creating a Transgenerational Virtual Influencer, a series of contradictions are generated in hopes of finding a commonality of cause. By using the ‘wall’ as both a digital and architectural element, a series of narrative-driven walls stand as formal translations of cultural and political climates. Deeming social media the perfect propaganda machine, questioning whether architecture has more of a place within social media and activism.