Clout images are visual representations or portrayals that hold power or influence over an object, scene, person, or concept.
Architectural images have always had value beyond their instrumental use in operations of design and construction. We can trace the lineage of paper architecture. Current architecture is influenced by the rapid consumption of clout images, leading to the construction of superficial and quickly built buildings. The deep contemplation that once accompanied architectural design has been replaced by a focus on quick stimulation of architecture that mainly function as an image.
Architectural culture is not immune for contemporary clout chasing technology driven culture, demonstrated by the recuperation of once radical and disruptive architectural images. We designed a series pop-up and consumable versions of iconic projects in architectural culture. These include iconic locations in architectural education facilities, regional landmarks, famous architects’ masterpieces, and conceptual architectural drawings. It suggests that architecture no longer holds its own meaning and can exist as pop-up structures that are easily installed and leave behind images. In Dopamine City, there is no need to spend large amounts of money to visit famous architectural sites. People can easily create clout images that include famous sites, landmarks, and conceptual images.
