We’re investigating the social typology in a typical Manhattan block. This project is a shopping center for online shopping, which is a new typology to encourage social activity through the metaphor of seven deadly sins while keeping the convenience in consumerism to improve customers’ shopping experience. There are two main factors in the project, fitting and social. Fitting space is designed differently according to people’s different status and requirements when trying different products. The social area is designed as a metaphor of seven deadly sins to generate seven social types (one to one, one to group, group to more, group by chance, gather together, group exchange and immersed meeting), and seven social space accordingly (which are intimate space, hierarchy space, growing space, irrational space, static space, exchangeable space and cyclic space). The social space and fitting space, together create a shopping center for online shopping, combing consumerism with social activities.
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